Wednesday, June 26, 2013

Party All the Time: Party People Influence Fashion



The Faith Popcorn prediction above is the inspiration for my post today. In summary, FP's prediction is that rise of single culture will have a huge influence on culture in the coming years. In younger generations, it's okay to be single and gone are the expectations to settle down and have a family before 30. This societal shift makes a lot of sense because in recent decades we have seen a trend towards ___ being the new ___. What I mean by that is, remember when 30 was "the new 20"? And soon, people were living longer than ever before and 60 became the new 40. 

What does this mean for fashion? Faith Popcorn mentioned in the prediction report that now that people are single, they have much more disposable income and are spending more on themselves. This may mean an uptick in luxury goods purchases, or even people investing in longer term items since there are no children to throw up on a nice silk shift.

The one trend that I have seen this prediction effect is "going out" clothing. The prediction report mentioned that the rise of singles means that people are dating and partying more than ever! So of course they need some fashionable clothing to wear to parties, bars, and night clubs. People are not staying home with their significant others as much anymore, and we began to see a rise in sequins, glitters, and all-around flash. A few short years ago, sequins were very in style. I attribute this trend to the rise of the single person. Around 2011, sequins adorned party dresses. Clothing that presumably singles would be wearing for a night on the town. Even though the sequin trend is not red-hot anymore in 2013, it has spilled over into other areas, such as eyeshadow. Wearing loose chunks of glitter on the lips or eyes have become popular in recent years.

As far as fashion goes, this prediction means that we can be ready to see more sparkle and shine as singles light up the night. We see this glitter trend come back for a little while each year around New Year's Eve as well which further solidifies that sparkle and glitter will continue to spark trends, as singles drink until dawn.



Cosmetics company Violent Lips has a line of lip appliques made entirely of glitter.


Party dresses like this iridescent sequined mini from Dress the Population are still popular with partying singles.


Pop megastar Katy Perry is no stranger to sequins and wears a lot of sparkle on stage and off.


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